Community-Based Tourism (CBT) holds immense potential to drive inclusive and sustainable development in Fiji by creating local employment opportunities, preserving cultural heritage, and promoting the responsible use of natural resources. However, CBT initiatives continue to face systemic challenges related to governance fragmentation, skill gaps, and inconsistent service standards.
This research introduces a hospitality-oriented, Vanua-based Action Research framework designed to address these challenges. By merging principles of professional hospitality with Indigenous knowledge systems, communities can enhance visitor experience, strengthen cultural interpretation, and improve operational safety.
